Mobile SMS and Email Consumption

No surprises here, other than the US is finally catching up to Asia, which switched from predominantly accessing email via PC to mobile years ago.

It is interesting to see further evidence that the average order value is higher on mobile vs. PC, which is a little counter intuitive.

Posted by Philip Emmanuele, February 2013

Marketing Automation: An Essay Disguised as an Infographic

A good overview of the evolution of marketing, but really an essay, not an infographic.

While marketing autmation does help to manage an increasingly complex set of tactics and channels, our ability to innovate will always be a step or two ahead of the marketer’s ability to monetize those innovations.

Posted by Philip Emmanuele, February 2013